Desert Jet Announces Partnership with BMW Performance Center West

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Desert Jet, the premier full-service business aviation company based in Greater Palm Springs, California, is pleased to announce an exclusive collaborative partnership with the BMW Performance Center West (BMW PCW). 

The collaboration enables visiting pilots and their passengers who utilize the executive FBO facility, Desert Jet Center, at the Jacqueline Cochran Regional Airport (KTRM) in Thermal, an opportunity to discover the unique driving experience just minutes away. Likewise, executives and individuals flying into the area to get behind the wheel of the Ultimate Driving Machine® begin their ultimate experience when they land at our executive FBO. 

“We are looking forward to our partnership with Desert Jet to see their customers and crew members go from flying right over our track, to behind the wheel of a BMW M vehicle,” said Matt Misko, Operations Manager at the BMW Performance Center West. “If you have ever wanted to experience a real BMW M race car first-hand or learn how to do those cool film stunt driving moves in MINI John Cooper Works or even learn or improve on your car handling skills then the BMW Performance Center West in Thermal, CA is the only destination for you.” 

The BMW PCW joins a list of select partnerships Desert Jet has developed to provide their clientele with the opportunity to access distinctive clubs, events, and experiences in the Greater Palm Springs and Coachella Valley area. 

“We are thrilled with our partnership with the BMW Performance Center West,” said Jared Fox, CEO of Desert Jet. “Our ability to co-brand delivers an ultimate driving and flying experience to our shared client base traveling to the Coachella Valley. We look forward to developing more unique opportunities that benefit our clientele, partner, and Desert Jet.” 

To launch their exclusive collaborative partnership, Desert Jet and BMW PCW raffled a two-hour driving experience at the racetrack. The raffle winner recently announced was a visiting pilot of a charter company. 

About BMW Performance Center West 

The BMW Performance Center West is a performance driver training facility located in Thermal, California, near Palm Springs. The facility is open to the public and offers a wide range of driving schools and experiences for people of all ages and capabilities. The BMW Performance Driving Schools are taught by BMW professional driving instructors on a private course. The classes provide individuals with the opportunity to get behind the wheel of the Ultimate Driving Machine® and learn proper vision, basic car control, panic braking, handling, last-minute emergency lane changing, distracted driving, high-speed control, and precision driving. 

SOURCEAero Crew News, May 2021
Previous articleApril 2021
Desert Jet
Desert Jet is a full-service aviation management company that provides clients with expertise in acquiring, operating and generating revenue using private jet aircraft, and offers on-demand charters in its fleet of jet aircraft. Our services enable aircraft owners to offset their costs of ownership and allow travelers to fly via private jet without having to own an aircraft. Our full-service FBO offers ground handling, jet fuel and hangar storage, and our FAA-Certified Repair Station provides a wide range of scheduled and unscheduled maintenance support for jet aircraft manufactured by Cessna, Dassault, Beechcraft, Embraer, Gulfstream and others.

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