SKYPRO Announces First Winner of its #SkyproHero Initiative

Campaign Honors Airline Cabin Crew Who Go Above and Beyond at 35,000 Feet

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Nominator Jessica Rooney @yogameetstravel (left); January #SkyproHero winner Shelby Sharp @shelbybythesea (right). Photo credit: Jessica Rooney

Administering CPR. Evacuating an entire plane in under 90 seconds. Providing help to passengers with special needs. Ensuring the safety and security of those onboard. Working at 35,000 feet comes with its challenges, and everyday airline cabin crew go far beyond their standard job responsibilities to make sure passengers have the best possible flight experience.

To spotlight cabin crew who champion extraordinary situations while on duty, SKYPRO, IATA’s only strategic partner in the development of uniforms and shoes that are specifically made to improve the health and wellbeing of aviation professionals, launched a recognition campaign – Sky Hero – this year, and will recognize a flight crew member every month in 2020 for his or her heroic moments. Today, SKYPRO is announcing its first Sky Hero recipient.

SKYPRO is honoring Shelby Sharp (@shelbybythesea) as its January Sky Hero. Nominated by her  colleague Jessica Rooney (@yogameetstravel), Shelby experienced an event within the first six months on the job of losing a passenger onboard a cross country flight. When the situation occurred, Shelby’s flight attendant training kicked in. She assisted in administering CPR as well as using the automated external defibrillator (AED) on the passenger. Throughout the event, Shelby not only maintained the dignity and respect of the passenger, but she also kept the rest of the passengers calm during this situation.

“Often times, we forget that cabin crew are not only trained to, but often perform significant duties that go beyond meal and drink service,” said SKYPRO Chairman and CEO Jorge Pinto. “Administering CPR, defusing a conflict or passenger argument, safeguarding the cockpit by being the first line of defense, or even knowing how to deliver a baby while in flight are just a few of the more critical skills crew members possess. That is why we at SKYPRO launched the #SkyproHero Initiative – to recognize crew talent that often goes unnoticed.”

How to Participate in the #SkyproHero Initiative 

At SKYPRO, we live to care for the health and wellbeing of these Sky Heroes, which is why every month in 2020 we will be honoring their heroic moments. To participate we invite airlines, passengers and crew to nominate a Sky Hero for something amazing they have accomplished:

  1. POST their story on either your Facebook, LinkedIn or Instagram
  2. TAG your Sky Hero and show them you recognize their work
  3. HASHTAG #SkyproHero so we can find your post

The monthly winner and their nominee will each receive a free pair of shoes from the SKYPRO collection, developed with SkyHealth Technology for the specific needs of aviation professionals.




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